Denise Murphy Gerber

Disciplines/Field of Instruction

• Marketing
• International Business
• Business Management
• Business Communication
• Business Ethics
• Communication Ethics
• Public Speaking

Degrees Received

• Ph.D. Communication and Rhetorical Studies, Duquesne University
  • Emphasis Areas:  Integrated Marketing Communications and Ethics
• M.S. Management, 1993, National Louis University
• B.S. Business Administration, 1984, Clarion University

Courses Taught

• BUS 110 – Business Foundations
• BUS 115 – Business Communications
• BUS 220 – Personal Finance
• BUS 314 – International Business
• BUS 316 – Doing Business in Asia/China Experience
• BUS 317 – Doing Business in South America/Argentina & Brazil Experience
• BUS 320 – Principles of Marketing
• BUS 336 – Risk Management
• BUS 419 – Management Insights
• BUS 420 – Market Research
• BUS 421 – Advertising and Promotion
• BUS 422 – Sales and Sales Management
• BUS 424 – International Marketing
• BUS 425 – Consumer Behavior
• BUS 428 – Strategic Marketing
• BUS 491 – Business and Culture in Germany/Austria
• BUS 493 – Business Internship
• BUS 640 – Marketing Management
• BUS 641 – Buyer Behavior
• BUS 645 – Advanced Advertising and Promotion
• COM 101 – Principles of Communication
• COM 310 – Public Speaking
• COM 320 – Workshop and Seminar Planning and Facilitation
• SPM 205 – Sport Management Practicum
• SPM 320 – Sport Marketing

Presentations/Publications

• Panel Presenter at the 2019 Christian Business Faculty Association's Annual Conference. Panel Topic: "Faith Integration Across the Business Disciplines."
• “Ethnic Marketing and IMC Challenges” presented at the Christian Business Faculty Associations annual conference, San Diego, CA, 2017.
• “Integrated Marketing Communication and Communitarian Marketing as a Biblically-Based Ethical Model for Marketing to Community.” – Was written and to be presented at the Christian Business Faculty Association’s annual conference, Charleston, SC, 2016.
• Researched and prepared my part for a team presentation on the “Biblical Value of Work” using Hugh Whelchel’s Book, “How then Should We Work: Rediscovering the Biblical Doctrine of Work” with Fellow Geneva College Colleagues Dr. Gordon Richards, Professor Matt Fuss and the author Hugh Whelchel, Christian Business Faculty Association (CBFA), Virginia Beach, VA, 2015.
• Faith Integration Paper – “Reforming Marketing in a Consumer World” presented to the Geneva College Faculty Personnel Committee, Fall 2015.
• Conference Presentation Moderator, Christian Business Faculty Association (CBFA) Annual Conference, Nashville, TN, October 2014.
• “International Marketing: Yesterday and Today” presented to the local chapter of Kiwanis International monthly presentation/speaker series, New Wilmington, PA, December 2013.
• “Teaching the Course in Business & Professional Communication” short course presented at the Eastern Communicator Association’s Annual Conference, Pittsburgh, PA, April 2013.
• “Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action” Dissertation presented to Duquesne University’s Communication and Rhetorical Studies Department, Students and Alumni, Pittsburgh, PA, July 2012.
• “A Communitarian Ethic as a Christian-Based Approach to Marketing” integration paper topic proposal presented to the Faculty Personnel Committee, Geneva College, Beaver Falls, PA, November 2010.
• “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented at Duquesne University’s Communication and Rhetorical Studies Department Colloquia Series, Pittsburgh, PA, February 2006.
• “Spanglish: Language, Identity, Rhetoric, or Slang?” presented at the 2005 Eastern Communication Association Annual Conference – Student Papers on Diversity Session, Pittsburgh, PA, April 2005.
• “Business Ethics: The Rhetoric and Ethics of Public Relations in the Marketplace,” presented as partial requirements for Duquesne University’s Communication Ethics course, 2005.
• “Public Relations and Ceremonial Rhetoric as Propaganda: A Postmodern Rhetorical Analysis” presented as partial requirements for Duquesne University’s Rhetoric of the Marketplace course, 2005.
• “Bakhtin’s Heteroglossia in the Marketplace: A Framework for Social Ethical Discourse,” presented as partial requirement for Duquesne University’s Contemporary Rhetorical Theory course, 2005.
• “St. Augustine: Lying and the Two-Fold Rule of Charity,” presented as partial requirement for Duquesne University’s Communication and Religion course, 2005.
• “Spanglish: Language, Identity, Rhetoric, or Slang?” presented as partial requirement for Duquesne University’s Rhetoric and Philosophy of Intercultural Communication course, 2004.
• “The Rhetoric of Mexico’s Day of the Dead Festival,” presented as partial requirement for Duquesne University’s Rhetoric and Philosophy of Intercultural Communication course, 2004.
• “Intercultural Communication Ethics: Otherness and Inbetween-ness”, presented as partial requirement for Duquesne University’s Communication Ethics course, 2004.
• “Michel Foucault: An Intellectual Biography,” presented as partial requirement for Duquesne University’s Communication Ethics course, 2004.
• “Mosaic Art: Aesthetic or Rhetorical?” presented as partial requirement for Duquesne University’s Rhetoric of the Humanities course, 2004.
• “Harry Potter and Rites of Passage,” presented as partial requirement for Duquesne University’s Rhetorical Criticism course, 2004.
• “Postmodern Pedagogy: Teaching Ethics and Addressing Diversity,” presented with Laurie Moroco, Mark Craig and Leigh Burgess at the 2003 Pennsylvania Communication Association Annual Conference – State College, PA, October 2003.
• “Exchange Theories and Interpersonal Communication,” presented as partial requirement for Duquesne University’s Rhetoric and Philosophy of Interpersonal Communication course, 2003.
• “Semiotics, Shared Meaning and Interpersonal Communication,” presented as partial requirement for Duquesne University’s Evidence course, 2003.
• “What is Semiotics?” presented with Susan Malcolm as partial requirement for Duquesne University’s Evidence course, 2003.
• “Truth or Hermeneutics?” presented as partial requirement for Duquesne University’s Philosophy of Communication course, 2003.

Service to College

• Interim Department Chair (2016-2018)
• Faculty Secretary (2014-present)
• Business and Accounting Internship Program Manager (2007 - present)
• NCAA Faculty Athletic Representative (2009 - present)
• Member, Faculty Personnel and Development Committee (2008 - 2011)

Awards & Distinctions Received

• The Academic Who's Who Among Executives and Professionals, 2011
• Golden Key Honor Society, 2009
• Property and Casualty Insurance License, Pennsylvania Department of Insurance, 2003 - present.
• Life, Accident and Health Insurance License, Pennsylvania Department of Insurance, 2003-present.
• Cambridge Who′s Who Among Executives, Professionals and Entrepreneurs, 1999
• Who′s Who Among College Students, 1993
• Certified Information Systems Auditor (CISA) license, Information Systems and Control Association, 1992.

Affiliations, e.g., membership in professional organizations, etc.

• American Marketing Association, 2007 – present.
• American Management Association, 2007 – present.
• National Association of Professional Women (NAPW), 2009 - present.
• Christian Business Faculty Association (CBFA), 2008 - present.
• Business and Professional Women (BPW), 2008 - 2016.
• National Association for Female Executives (NAFE), 1999 - 2014.
• National Communications Association (NCA), 2004 - 2014.
• Eastern Communications Association (ECA), 2004 - present.
• Pennsylvania Communications Association (PCA), 2004 - present.
• Information Systems, Audit and Control Association (ISACA), 1995 - 2012.

Miscellaneous, e.g., hobbies, sports, personal info, etc.

• Member, New Wilmington Presbyterian Church
• K-9 Transport and Rescue Volunteer
• Stained Glass Artisan and Instructor
• Creative Memories Album Making Consultant – “Scrapbooking Life′s Precious Moments”
• Scottish History - Specific to my Clan - Clan Lamont
• Outdoor Water Pond Gardening
• Precious Pets:  Harley and Abby (Springer Spaniels) and Mi Amour and Mr. Bubba (Kitties)